Are ADA Overlays a Liability? Here’s What Accessibility Experts Had to Say

Written by James White

Lawsuits for websites that are not ADA complaint continue to threaten many internet businesses. These companies often turn to accessibility tools to quickly make their sites ADA compliant, thinking they'll be protected from a lawsuit. Accessibility tools (screen overlays and …

216digital Goes Completely Digital – Our experience working from home.

Written by James White

Social distancing has changed our understanding of the modern work environment. Everyone’s had to learn the best way to adapt their day-to-day, so it can be done remotely. Like with any major change, transitioning to a digital workspace comes with …

The Small Business Marketing Guide to Surviving COVID-19

Written by James White

The coronavirus (COVID-19) has been a drastic agent of change across the globe. It’s forced us to adapt how we live and work to the new pandemic environment. If things go right and we flatten the coronavirus curve, we could …

Never Underestimate Your Social Value: Managing Your Brand’s Social Platforms

Written by Joey Locicero

When planning your digital campaign for the coming year, be sure to invest in all areas of your business or website. Paid advertising and searching engine optimization are crucial to your rankings, as are technical optimizations on the site. Some …

Marketing Meets the Age of eCommerce

Written by Joey Locicero

In 2017, Cyber Monday shoppers raked in a record-breaking $6.59 billion dollars. It was recorded as the largest online shopping day ever with sales increasing 16.8% over the year prior. It even topped Black Friday online sales by $1.5 billion, …

Let the Fall Festivities Begin

Written by Joey Locicero

Fall has hit northeast Ohio in full force. Whether you were ready or not, the cold weather is here. For many, that means movie nights, hot apple cider and retreating inside for the winter. However, for the outdoorsy types and …

Simplicity is Key to Conversions: User Experience (UX) Produces Profit

Written by Joey Locicero

Our brains are handling a lot right now. Processing work, making plans for the weekend, reminding you to breathe. You clearly have a lot on your plate. When it comes to focus and cognitive thinking, however, as humans we operate …

5 SEO Metrics That Won’t Fail: The Recipe for A Good, Old-Fashioned Organic Listing

Written by Joey Locicero

Between algorithms and techniques, SEO is constantly evolving in order to deliver the best results to users everywhere. With each and every update, best practices are changing and it is vital to stay on top of the game. The best …

Welcoming 216digital’s SEO Specialist

Written by Joey Locicero

Welcome Joey! Joey Locicero came on board at 216digital as a Search Engine Optimization Specialist in March 2018. He was a graduate of The University of Akron in 2009. There he pursued a degree in English and Creative Writing and …

Welcoming 216digital’s Project Manager

Written by Nicole Walkemeyer

Welcome Nicole! Nicole Walkemeyer joined the team at 216digital as a Project Manager and Marketing Specialist in March 2018. She graduated from the University of Akron in Spring 2016 with a Bachelor’s degree in Integrated Marketing Communications. She was the …

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